Hooked

“Hooked” by Nir Eyal is an insightful and practical guide to building habit-forming products. The book provides a framework for creating products that not only attract users but also keep them coming back for more.

Eyal begins by discussing the psychology behind why people become addicted to products and services, citing examples from well-known companies like Facebook, Twitter, and Instagram. He then introduces the Hook Model, a four-step process that companies can use to create habit-forming products.

The four steps of the Hook Model are Trigger, Action, Variable Reward, and Investment. Eyal goes into detail about each step, providing examples and case studies to illustrate how they work. He also provides practical advice for implementing each step in the product design process.

One of the strengths of “Hooked” is that it doesn’t just focus on the technology industry. Eyal provides examples from a wide range of industries, including healthcare, finance, and gaming. This makes the book relevant to anyone who is interested in building habit-forming products.

Overall, “Hooked” is an excellent book for entrepreneurs, product managers, and designers who are looking to create products that people love. The insights and strategies presented in the book are practical and actionable, and the examples and case studies are both interesting and informative. I highly recommend “Hooked” to anyone who wants to create habit-forming products that keep users coming back for more.