Switchboard

A switchboard pricing model is a type of pricing strategy that involves charging customers based on the level of usage or interaction with a product or service. The term “switchboard” refers to the idea that customers can switch between different levels of usage or interaction, with each level attracting a different fee.

For example, a software company may offer a switchboard pricing model where customers are charged based on the number of users, features, or storage they need. Customers can switch between different levels of usage or interaction as their needs change, with each level attracting a different fee. The goal of the switchboard pricing model is to offer more flexibility and customization in pricing, allowing customers to only pay for what they actually use.

Switchboard pricing is becoming more common in industries such as software and technology, as companies look for more flexible and customizable pricing options. It can also be used in other industries where usage or interaction is an important factor in determining the price of a product or service. The key to successful switchboard pricing is to carefully consider the different levels of usage or interaction, and to price each level appropriately to make it attractive to the customer.