Ansoff's Matrix
Ansoff’s Matrix is a strategic planning tool that helps organizations determine their product and market growth strategy by offering four options: market penetration, market development, product development, and diversification.
Tag: models
Balanced Scorecard
The balanced scorecard is a strategic management tool that helps organizations measure and improve performance by considering multiple perspectives, including financial, customer, internal processes, and learning and growth.
4Ps of marketing
The 4 Ps of marketing are a framework for defining a marketing mix of product, price, place, and promotion to effectively reach and persuade target customers.
Bundled Pricing
Sell in a single transaction two or more items that could be sold as standalone offerings.
Categories:
Cost Plus
The company adds a markup to the cost of the product or service to determine the selling price. Cost Plus Pricing is a straightforward and widely used pricing strategy in product management. The approach involves calculating the total cost of producing a product (including raw materials, labor, overheads, etc.) and then adding a markup to determine the selling price.